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SBD Global/November 21, 2013/Marketing and Sponsorship

Bundesliga Club Werder Bremen Extends Kit-Supply Deal With Nike Until 2018

Bundesliga club Werder Bremen "has renewed its deal with kit supplier Nike until '18," according to the KREISZEITUNG. Last week, it "was made public that Bremen and Nike will continue their partnership, and now all corresponding contracts have been signed" (KREISZEITUNG, 11/20). BILD's Sonnenberg & Leihkamm reported Werder Bremen will get €3M ($4.05M) a year, or a total of at least €12M ($16.2M) for the four years. The amount "could increase even more through shirt-sale revenue." The club "gets an increased share of the revenue through license fees." In addition, on-field performance "could increase the contract value." Nike "pays extra if the team wins a title or participates in int'l competitions." However, the new contract "means a loss" in comparison to the club's current deal with Nike. Werder's current kit deal runs for five years and brings in €5M ($6.8M) per season. The reason for the decrease in value is that Werder is not competing at a Champions League level anymore. Besides Nike, "five other brands including Warrior were interested in teaming up with Werder" (BILD, 11/11).
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