Menu
Marketing and Sponsorship

Spain Invests $4M In Ski Facilities In Sierra Nevada Mountain Range

Spain's Sierra Nevada mountain range has allocated €3M ($4M) to improve its facilities for the '13-14 winter season, which is scheduled to begin Nov. 30, according to Juan Gutiérrez of AS. The primary focus has been "strengthening family offers and maintaining the policy of freezing prices due to the effects of Spain's economic crisis." The "biggest addition" is the creation of the "Pista del Mar" ("Slope of the Sea"). Cetursa Ski Resort CEO María José López said, "We have called it the 'Slope of the Sea' because it is the only ski resort in the world with a view of the sea." Other advantages for families include a "children's restaurant and an increase -- from 12 to 14 years old -- in the age range for youth discounts under the family formula." Ski season "is scheduled to run from Nov. 30 through May 4, though this will depend on the weather." Andalucia Sports General Secretary Nacho Rodríguez said, "The goal is to exceed the 900,000 visitors from last year and reach 1 million" (AS, 11/19).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/11/21/Marketing-and-Sponsorship/Sierra-Nevada.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/11/21/Marketing-and-Sponsorship/Sierra-Nevada.aspx

CLOSE