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SBD Global/November 20, 2013/Media

Sky Withdraws From Cooperation With ATV To Show Bundesliga Game Live On Austrian TV

Saturday's Bundesliga top game between Bayern Munich and Borussia Dortmund "will not air on free-to-air TV in Austria because the broadcast will also be available in some areas in Germany," according to Manuel Weis of QUOTENMETER. Last week, German pay-TV operator Sky Deutschland reached an agreement with Austrian free-TV channel ATV to show Saturday's top game "including pre- and postgame coverage live on the Austrian channel." However, Sky Austria Managing Dir Kai Mitterlechner said on Tuesday that "the accessibility of ATV in south Germany is higher than previously expected." The problem is that Sky "has no free-TV rights for the German market." Therefore, an impact on the business "could not be ruled out during this free-TV broadcast." ATV Managing Dir Martin Gastinger said, "It is annoying for the viewers and especially for ATV that Sky withdraws from a cooperation that was set and made public" (QUOTENMETER, 11/19).
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