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SBD Global/November 20, 2013/Media
BT Sport CEO Marc Watson Says To Expect More 'Eye-Watering' TV Rights Bids
Published November 20, 2013
WORLD CUP, EPL ON DECK: In London, Ben Rumsby reported BT is "flirting with the idea" of bidding for the rights to the World Cup after Watson said he would "welcome" talks with FIFA on the matter. Watson also warned BT’s rivals that the company "had plenty of cash in reserve to continue bidding for premium sports content," including during the next Premier League auction in '15. Asked if taking Premier League rights from Sky would signal "the end" for BT’s bitterest rival, Watson said, "I’m not sure it’s the end. We’d have a hell of a proposition at that point" (TELEGRAPH, 11/19).