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SBD Global/November 20, 2013/Marketing and Sponsorship
Retired Indian Cricketer Sachin Tendulkar's Brand To Grow Post-Retirement
Published November 20, 2013
THE 'GOD OF CRICKET': In New Delhi, Prasun K. Mishra wrote Tendulkar "is addressed as the god of cricket by his fans but a village in southwestern Bihar has already started worshipping him as one by installing his statue." Bhojpuri actor and singer Manoj Tiwary and Kaimur district magistrate Arvind Kumar Singh on Tuesday "unveiled a life-sized (5.5 feet) statue of the Master Blaster at Tiwary’s village Atarwalia, in Kaimur district, about 170km southwest of state capital Patna." Tiwary also laid the foundation for a temple "which will be contructed to house Tendulkar's statue" (HINDUSTAN TIMES, 11/19).