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SBD Global/November 20, 2013/Marketing and Sponsorship

Intersport Becomes Main Sponsor Of Vierschanzentournee Ski Jumping Series

Intersport will become the main sponsor of the Vierschanzentournee ski jumping series for the '13-14 season starting at this year's event kickoff in Oberstdorf, Germany on Dec. 28. The sponsorship agreement was brokered by Infront Sports & Media. Following Intersport's commitment, the event series' sponsorship is sold out for this year. With retail sales of €10.2B ($13.7B) and more than 5,400 affiliated stores in 42 countries, Intersport is the market leader in the sporting goods retail market. The terms of the deal will allow Intersport to receive an advertising presence across all events (Infront Sports).
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