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SBD Global/November 19, 2013/Marketing and Sponsorship

Marketplace Roundup: F1 Team Scuderia Ferrari Signs Partnership With Oakley

Oakley and F1 team Scuderia Ferrari have signed a new partnership agreement. Oakley and Ferrari will share design philosophies, technical advances, inspiration and innovation over a multi-year period (Oakley). ... Automotive Holdings Group "has signed a three-year, major sponsorship deal" with embattled Australian Football League club Melbourne. AHG Managing Dir Bronte Howson said that "the terms and value of the deal were confidential." AHG said that "the agreement gave it a broad range of branding exposure including sole logo positioning on the front and back of the Demons players' jumpers, and exposure" at the Melbourne Cricket Ground during Melbourne's home games (THE WEST AUSTRALIAN, 11/18). ... Durham County Cricket Club signed a three-year partnership with new official kit supplier Gray Nicolls. Gray Nicolls will now provide all Durham CCC playing and training kit as well as the Durham CCC Academy and Durham Cricket Board Junior County Squads kit (Durham CCC). ... The Singapore Table Tennis Association renewed its partnership with Mitsubishi Electric, a S$300,000 ($240,000) deal that will see the company sponsor the association for a further three years beginning in '14. Mitsubishi's logo "will adorn the left sleeve of the national jerseys" (STRAITS TIMES, 11/17). ... Logistics company DB Schenker has extended its agreement to provide the Int'l Paralympic Committee with logistics, freight forwarding and customs clearance services for the four-year period across the Sochi 2014 and Rio 2016 Paralympic Games as well as other key IPC events (IPC).
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