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SBD Global/November 18, 2013/Media

IMG Media Bids $4 Billion To Italian Football League For Rights To Serie A

IMG Media has reportedly offered €3B ($4B) to the Italian football league "to secure the rights to advise and manage TV rights for the Serie A," according to DIGITAL TV EUROPE. According to Italian press reports, IMG Media "put in the offer for the three seasons" from '15-18 and said that "it could extend this to six seasons" spanning the period '15-21. The offer would reportedly see IMG pay out a minimum €3B for the domestic and int'l TV sales rights -- €986M ($1.33B) in the first year, €993 ($1.33B) in the second and €1B ($1.34B) in the third (DIGITAL TV EUROPE, 11/15).
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