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SBD Global/November 18, 2013/Marketing and Sponsorship

Microsoft Spain President Denies Interest In Sponsoring Bernabéu Renovation

Microsoft Spain President María Garaña "denied that Microsoft is interested in purchasing a partial title sponsorship of Real Madrid's Santiago Bernabéu stadium," according to MARCA. Garaña indicated that "Microsoft is not interested in such a move." She also indicated that the company's relationship with Real Madrid is "fundamentally based in technology and innovation." Regarding Real Madrid's "role in the launch of Xbox One, Garaña said that Real Madrid will be among several clubs that will participate in the launch" (MARCA, 11/17). INSIDE SPANISH FOOTBALL reported "whereas Barcelona have placed copious amounts of livery around the facade and even included the name of Qatar Airways within their seating at one end of their Camp Nou stadium, the general response from Real Madrid supporters" was negative when it came to "suggestions of renaming or re-branding their iconic home, in any way." Real Madrid is currently in the process of finalizing plans for an "extensive remodelling," which will bring changes not only to the "look of the stadium, but also the surrounding area" (INSIDE SPANISH FOOTBALL, 11/17).
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