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SBD Global/November 18, 2013/Marketing and Sponsorship
Usain Bolt Claims Jamaican Doping Issues Cost Him Sponsorship Dollars
Published November 18, 2013
THE FALLOUT: In London, Simon Hart reported the threat of Jamaica being expelled from the Olympics "has since receded after Jamaica agreed to work with the United States Anti-Doping Agency to improve its anti-doping procedures, but Bolt said he was still suffering from the fall-out." Bolt: "A sponsor came up to us and was saying, ‘We’d like to sponsor you.’ They then used an agency that does background checks to figure out if it’s viable to sponsor you and it came back that WADA had said that I would not be eligible to run at the next Olympics" (TELEGRAPH, 11/16). In London, Sean Ingle reported IAAF President Lamine Diack used the awards presentation "to criticise WADA for mounting what he called a 'ridiculous campaign' against Jamaica and Kenya." Diack said, "It was like a campaign, with WADA trying to make a statement. It was ridiculous. They went to Jamaica and what did they find? Nothing. We have to be clear on that" (GUARDIAN, 11/16).