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SBD Global/November 15, 2013/Marketing and Sponsorship

Samsung Joins NBA As Presenting Partner Of Global Games 2013 In Mexico City

Samsung has been named the presenting partner of the NBA Global Games Mexico City 2013. The event will feature the Minnesota Timberwolves playing the San Antonio Spurs in a regular-season game in Mexico City on Dec. 4. Samsung will receive prominent brand exposure in Mexico City in the weeks leading up to the game as well as in-arena signage and on-court fan activities during the game. Samsung will also host partners at the game and provide VIP experiences. Along with Samsung, the event is also being supported by partners adidas, Bimbo, Gatorade, Kir, Lusacell, Sprite and 2K Sports (NBA).
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