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SBD Global/November 15, 2013/Marketing and Sponsorship

Marketplace Roundup: Belgian FA Agrees To Four-Year Deal With Carrefour

The Belgian FA "has agreed a four-year deal under which French supermarket chain Carrefour will become its main sponsor." The deal commences with the 2014 World Cup in Brazil and runs until July '18, "covering the men’s and women’s national teams and the KBVB’s domestic Cofidis Cup competition" (SOCCEREX, 11/14). ... Polish side Widzew Lodz "has signed a sponsorship deal" with local pharmaceutical company Aflofarm Farmacja. The logo of one of the drugs manufactured by the company, Braveran, "will appear on its squad shirts" (INSIDE WORLD FOOTBALL, 11/14).
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