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SBD Global/November 15, 2013/Marketing and Sponsorship

PepsiCo Will Remain Title Sponsor of T20 League Despite 'Unfortunate' Controversies

PepsiCo Chair and CEO Indra Nooyi said that the controversies associated with the Indian Premier League are "unfortunate" but Pepsi will continue to be the title sponsor of T20 league, according to the PTI. Nooyi said, "Now if IPL went through controversies, it's unfortunate. Nobody likes any sport tainted at all because sport is supposed to be above all of it. But again it is being addressed." Terming IPL as a "phenomenal marketing vehicle," she said that "the company hopes that issues related with the tournament would be addressed." Nooyi: "So our hope is that something wonderful as IPL is not impacted due to those issues and we hope it would get addressed." When asked if the company would continue to be associated with the tournament, Nooyi said, "I am going to look at the positives. We do not associate with the sport hoping that some thing goes wrong and we do not want anything to go wrong. We associate with IPL because we think cricket is like next to God in the country" (PTI, 11/12).
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