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SBD Global/November 15, 2013/Marketing and Sponsorship

Chinese Olympic Committee, Investment Company Tencent Sign Major Media Deal

The Chinese Olympic Committee and Tencent Inc. "signed an eight-year partnership that will make the high-tech company the exclusive Internet outlet for Chinese delegations at major international sports events" on Wednesday, according to Sun Xiaochen of the CHINA DAILY. According to the agreement, the COC "will provide exclusive interviews of athletes, first-hand press releases and content to Tencent at 20 events," including the 2014 and 2018 Winter Olympics, the 2016 and 2020 Summer Olympics and two Asian Games in '14 and '19. During the eight-year period, Tencent "will also be authorized to market its brand by using the official symbol and image of the COC" (CHINA DAILY, 11/13).
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