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SBD Global/November 15, 2013/Finance

National Team's Potential Failure To Qualify For 2014 World Cup Could Cost Portugal $269M

A study by Portuguese marketing school IPAM indicated Portugal's economy will lose "at least" €200M ($269M) if its national team does not qualify for the 2014 World Cup, according to LA AFICION. The study is "based on a score of indicators, including consumer tendencies, restoration, advertising, airlines and online betting." With Portugal in the World Cup, the study shows that at least €400M ($539M) would be generated for the country's GDP, while "if it is eliminated, the impact would mean a loss" of at least €200M (LA AFICION, 11/14).
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