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SBD Global/November 15, 2013/Finance
ManU Attributes Record-High Quarterly Revenue To Soaring Value Of TV Rights
Published November 15, 2013
A DOZEN SPONSORSHIPS ACTIVATED: The BBC reported ManU said 12 new "sponsorship deals were activated in the quarter with a range of companies, including Russian airline Aeroflot" and PepsiCo. Licensing of "clothing and other products" brought in £10.7M ($17.2M), a rise of 13.8% on last year. Hargreaves Lansdown Stockbrokers Head of Equities Richard Hunter said, "Manchester United's stuttering start to the domestic season is in stark contrast to its performance off the field. There are some causes for concern, such as the steep percentage rises in operating expenses generally, and staff costs in particular." Hunter added that while the "share price would inevitably be affected by the on-field performance," there is no sign of the ManU "marketing machine beating a retreat" (BBC, 11/14).