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SBD Global/November 14, 2013/Media

BT Sport Promotes Wide Range Of Sport On Its Channels In New TV Ad

BT Sport promoted "the wide range of sport on its channels through a new TV ad" starring presenter Jake Humphrey that launched on Tuesday, according to Maisie McCabe of CAMPAIGN LIVE. In the new spot, created by Abbott Mead Vickers BBDO, "Humphrey is freed from the BT Sport studio to visit people watching live coverage from the broadcaster." As the ad and Humphrey flip through front rooms, pubs, kitchens and a barber's, "the people in the various settings are so engrossed in the live action on BT Sport that they do not notice him." The ad "was written by Matt King, art directed by Larry Dyer and directed by Ben Wheatley through Moxie Pictures." Maxus "handled media planning and buying" (CAMPAIGN LIVE, 11/12).
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