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SBD Global/November 14, 2013/Media

Austrian Channel ATV Will Show Top German Bundesliga Game Live On Free TV

Austrian free-to-air TV channel ATV "has agreed to a cooperation with pay-TV operator Sky to air the German Bundesliga top game live on free TV" on Nov. 23, according to Manuel Nunez Sanchez of QUOTENMETER. It will be the first time since '09-10 that ATV broadcasts a game from Germany's top flight. ATV "will use Sky's feed starting at 5:30pm Austrian time to show the pay-TV channel's pregame coverage." The game itself will start at 6:30pm. The cooperation between ATV and Sky "is, for now, a one-time thing." Sky Austria Managing Dir Kai Mitterlechner said that the network "hopes the cooperation will provide it with a marketing boost." He said, "The cooperation is an intelligent interlocking between pay TV and free TV. We expect important marketing impulses for our product through the national free-TV presence" (QUOTENMETER, 11/12).
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