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SBD Global/November 13, 2013/Media

Spanish MotoGP Champ Marc Marquéz Helps Sport Draw Largest TV Audiences In History

Nearly "half of the population of Spain turned on their TVs" at 2pm on Sunday to watch the Valencia Grand Prix, in which Spain's Marc Marquez finished in third place to become MotoGP World Champion, according to Patricia Cazón of AS. The market share of 43.8% is the "Marquez Effect." Marquez has been dominant on both the track and the TV: 4.9 million watched him win his first world championship on Sunday. It was the "most-watched race in MotoGP's history." The growth of audience interest "is notable when comparing '12 and '13." A year ago, when the winner was Spanish driver Jorge Lorenzo, an average of 2.3 million people watched the world championship races. This year, that figure was 2.9 million, "in other words, 543,000 more viewers, a 3.7% increase" (AS, 11/11).

ATP RATINGS: AS reported Novak Djokovic's ATP World Tour Finals win over Rafael Nadal, broadcast on Spain's Teledeporte, attracted an audience of 2.1 million and obtained a market share of 10%. The match was the most-viewed program on Monday and Teledeporte's most-watched tennis match since April '11 (AS, 11/12).
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