IAAF Event Draws Over 1.5M Viewers HBL Signs Media Deals In Five Countries Women's Sports Breaking Glass Ceilings Sky Sports Wins England-Pakistan Series Wenger Says FFP Has Been Killed Women's Ashes Attracts Record Fans O2 Rebrands Stores Ahead Of Rugby WC RWC Organizers Downplay Troubles Harlequins Partner With USA Rugby Hangin' With ... Jeff Ehrenkranz
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
SBD Global/November 13, 2013/Media
BT CFO Says Company Believes Football Deal 'Makes Commercial Sense'
Published November 13, 2013
PRICE 'SHOCKED' MARKETPLACE: However, Sportcal CEO Mike Laflin said the "market is pretty shocked at the scale of the fees paid by BT" which is "double what the current deal is worth." Laflin: "It's a lot of money but it secures BT an exclusive package which no one's ever had before. It's going to be very interesting to see how they develop this and of course, this is a challenge to BSkyB." Laflin said "there's a massive hyperinflation" for these league rights but "this is not just about sport." This is about BT "building and establishing their broadband subscribers and using sport as the delivery platform which has worked incredibly well" for BSkyB. Laflin: "BT is playing Sky at their own game" ("Worldwide Exchange," CNBC, 11/11).