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SBD Global/November 13, 2013/Media
BT CFO Says Company Believes Football Deal 'Makes Commercial Sense'
Published November 13, 2013
PRICE 'SHOCKED' MARKETPLACE: However, Sportcal CEO Mike Laflin said the "market is pretty shocked at the scale of the fees paid by BT" which is "double what the current deal is worth." Laflin: "It's a lot of money but it secures BT an exclusive package which no one's ever had before. It's going to be very interesting to see how they develop this and of course, this is a challenge to BSkyB." Laflin said "there's a massive hyperinflation" for these league rights but "this is not just about sport." This is about BT "building and establishing their broadband subscribers and using sport as the delivery platform which has worked incredibly well" for BSkyB. Laflin: "BT is playing Sky at their own game" ("Worldwide Exchange," CNBC, 11/11).