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Marketing and Sponsorship

Messi To Battle Aliens In Latest Installment Of Samsung's 'Winner Takes Earth' Campaign

Samsung announced Lionel Messi will "serve as 'captain' of its Galaxy 11 ad campaign," according to Michael McCarthy of AD AGE. Samsung also debuted a "cinematic, 60-second video on YouTube" showing Messi "dribbling, dodging and leaping his way past a mysterious group of pursuers." They "finally corner him," and retired football player Franz Beckenbauer offers Messi "a Captain's 'C' to lead the Earth in a winner-take-all match on a virtual pitch against the denizens of a giant alien spaceship hovering overhead." R/GA, S.F., and South Korea-based agency Cheil Worldwide "created the global ad campaign." Samsung in the coming weeks will reveal the 10 other football stars joining Messi "via a microsite and Samsung Mobile social-media channels." Samsung's announcement "capped off a weeks-long teaser campaign called #WinnerTakesEarth, which involved placing alien-like symbols and cryptic messages" at football games in the U.S., Brazil, England, Italy and Germany and landmarks such as Sugarloaf Mountain in Rio de Janeiro. Messi previously has appeared in ad campaigns for Samsung (AD AGE, 11/11).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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