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SBD Global/November 13, 2013/Marketing and Sponsorship

Polish Side Legia Warsaw Signs With Betting Group Fortuna, Extends Adidas Deal

Polish Ekstraklasa champion Legia Warsaw "has signed up betting group Fortuna as its new main sponsor" and has extended its partnership with adidas, according to SOCCEREX. Fortuna has agreed to a "three-year deal" beginning in January. Fortuna's branding will be featured "on the front of Legia's home and away shirts, and it will also benefit from a presence at the team's Pepsi Arena home, in club publications and on its official website." Fortuna "replaces printing products company ActiveJet, which served as Legia Warsaw's main sponsor for the past two years." Meanwhile, Legia has extended its technical partnership with adidas until the end of June '17 "in a deal the club has said is the most lucrative kit contract in the history of the Polish game." Adidas "will continue as the team's kit manufacturer and, under expanded terms, it will provide a range of clothing and equipment to the Legia Warsaw Academy" (SOCCEREX, 11/12).

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