Menu
Media

Pay-TV Channel Sky Sets New Bundesliga Ratings Record With Saturday's Simulcast

German pay-TV channel Sky "set a new ratings record for its Bundesliga simulcast on Saturday afternoon," according to Alexander Krei of DWDL. A total of 1.6 million viewers tuned in starting at 3:30pm German time to watch Sky's simulcast of all five Bundesliga games or one of the individual game feeds. The number equaled a market share of 11.5%. In the target demographic 14-49, Sky's simulcast obtained a 15.4% market share. Saturday's top game between Mönchengladbach and Nuremberg, which started at 6:30pm, attracted 780,000 viewers and had a 3.5% share in the target demographic. In addition, German public broadcaster ARD attracted 5.91 million viewers to its Bundesliga highlight show "Sportschau" on Saturday evening. The number translated into a market share of 24.5%. In the target demographic, the show obtained a 20.7% share (DWDL, 11/10).

FOOTBALL: In a separate piece, Krei reported Sky attracted 620,000 viewers to its broadcast of the derby between SC Freiburg and VfB Stuttgart on Sunday. In the target demographic, Stuttgart's 3-1 victory had a 3% share. The pay-TV network "also aired the Premier League matchup between ManU and Arsenal on Sunday." The game attracted 70,000 viewers and had a 0.5% market share in the target demographic.

HOCKEY: German sports network Sport1 attracted 360,000 viewers to its broadcast of the "Deutschland Cup" hockey game between Germany and the U.S. The U.S. team's 7-4 victory on Sunday afternoon obtained a 1.4% market share in the target demographic. The network also aired the Handball Bundesliga game between SG Flensburg-Handewitt and HSV Hamburg on Sunday evening. Flensburg's 31-29 victory was watched by 300,000 viewers and had a 0.7% share.

CHARITY GAME: German free-to-air TV channel kabel eins "aired the charity football match between the 1860 Munich All Stars and the Bundesliga All Stars on Sunday evening." The game's first half attracted 520,000 viewers. The number translated into a market share of 2% and 2.1% in the target demographic. The second half was watched by 450,000 viewers and had a 1.5% market share. The game "was played for the benefit of former 1860 Munich striker Olaf Bodden, who suffers from chronic fatigue syndrome" (DWDL, 11/11).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/11/12/Media/ratings.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/11/12/Media/ratings.aspx

CLOSE