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SBD Global/November 12, 2013/Media

Pay-TV Channel Sky Sets New Bundesliga Ratings Record With Saturday's Simulcast

German pay-TV channel Sky "set a new ratings record for its Bundesliga simulcast on Saturday afternoon," according to Alexander Krei of DWDL. A total of 1.6 million viewers tuned in starting at 3:30pm German time to watch Sky's simulcast of all five Bundesliga games or one of the individual game feeds. The number equaled a market share of 11.5%. In the target demographic 14-49, Sky's simulcast obtained a 15.4% market share. Saturday's top game between Mönchengladbach and Nuremberg, which started at 6:30pm, attracted 780,000 viewers and had a 3.5% share in the target demographic. In addition, German public broadcaster ARD attracted 5.91 million viewers to its Bundesliga highlight show "Sportschau" on Saturday evening. The number translated into a market share of 24.5%. In the target demographic, the show obtained a 20.7% share (DWDL, 11/10).

FOOTBALL: In a separate piece, Krei reported Sky attracted 620,000 viewers to its broadcast of the derby between SC Freiburg and VfB Stuttgart on Sunday. In the target demographic, Stuttgart's 3-1 victory had a 3% share. The pay-TV network "also aired the Premier League matchup between ManU and Arsenal on Sunday." The game attracted 70,000 viewers and had a 0.5% market share in the target demographic.

HOCKEY: German sports network Sport1 attracted 360,000 viewers to its broadcast of the "Deutschland Cup" hockey game between Germany and the U.S. The U.S. team's 7-4 victory on Sunday afternoon obtained a 1.4% market share in the target demographic. The network also aired the Handball Bundesliga game between SG Flensburg-Handewitt and HSV Hamburg on Sunday evening. Flensburg's 31-29 victory was watched by 300,000 viewers and had a 0.7% share.

CHARITY GAME: German free-to-air TV channel kabel eins "aired the charity football match between the 1860 Munich All Stars and the Bundesliga All Stars on Sunday evening." The game's first half attracted 520,000 viewers. The number translated into a market share of 2% and 2.1% in the target demographic. The second half was watched by 450,000 viewers and had a 1.5% market share. The game "was played for the benefit of former 1860 Munich striker Olaf Bodden, who suffers from chronic fatigue syndrome" (DWDL, 11/11).
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