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SBD Global/November 11, 2013/Marketing and Sponsorship

Board Of Control For Cricket In India Issues Tender For Team Sponsorship

Nine months after "a bitter split" with long-time sponsors Sahara, the Board of Control for Cricket in India on Saturday "invited tenders for the sponsorship rights of the Indian team for all the board," Int'l Cricket Council and Asian Cricket Council events from January-March '17, according to the PTI. Sahara India Parivar had in February "withdrawn its sponsorship" of the national cricket team and ownership of the Pune Warriors Indian Premier League franchise due to differences with the board. Board secretary Sanjay Patel said in a statement, "Rights include the right to be called the 'Official Team Sponsor' and to display a commercial logo on the team clothing of the Sr. Men's Cricket Team, the U19 Men's Cricket Team, the Men's A-Team and the Women's Team." Sahara's current tenure of the jersey sponsorship ends on Dec. 31 (PTI, 11/9).
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