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SBD Global/November 8, 2013/Marketing and Sponsorship

Marketplace Roundup: Real Madrid Signs Deal With Italian Fashion Company Versace

Real Madrid and Versace have signed an agreement for the Italian company to clothe the coaching staff and players throughout the season (Real Madrid). ... Handball Bundesliga (HBL) club Füchse Berlin has signed a new main and shirt sponsorship deal with travel company Spar mit! Reisen. The deal, which will run until the end of the '14-15 season, includes an extensive ad package as well as the company's logo being featured on the front of the jerseys (Füchse Berlin). ... Super League rugby side Castleford Tigers agreed to a new kit sponsorship deal with Riverside Car Sales. As part of the agreement, the Castleford-based used car dealership's logo will feature on the back of the Tigers' home and away playing shirts throughout the '14 Super League season (Castleford Tigers). ... Global Rallycross has signed a multi-year agreement with Red Bull as the series’ title sponsor and official energy drink. The partnership will mark the first primary sponsorship for Global Rallycross since its inception in '11 (Global Rallycross). ... The Int'l Cricket Council is inviting companies interested in becoming its global partner to provide an expression of interest and request a sponsorship proposal. The ICC global partner will receive exclusivity within its product or service category and a premium association with world cricket. The sponsorship package includes rights to the 2014 ICC World Twenty20 in Bangladesh and the 2015 ICC Cricket World Cup in Australia and New Zealand as well as other non-major global ICC events (ICC). ... Ligue 1 club FC Nantes "has agreed a new sponsorship deal with Spanish low-cost airline Volotea." Volotea will become the official carrier of Nantes for the '13-14 season. The company "will receive branding presence at Nantes’ La Beaujoire-Louis stadium, along with on the club’s digital platforms." In exchange, Volotea "will provide Nantes fans with special rates for flights" (SOCCEREX, 11/7). ... David Beckham "will be named the face of Belstaff’s 2014 global advertising campaign." The company "will also unveil a special Beckham for Belstaff Collection" (WOMEN'S WEAR DAILY, 11/7). ... Real Madrid and the Saudi Telecom Company will officially announce the renewal of their int'l sponsorship agreement Friday (Real Madrid).
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