SBD Global/November 7, 2013/Marketing and Sponsorship
Stanley Black & Decker Signs Four-Year Chinese Basketball Association Deal
Published November 7, 2013
Stanley Black & Decker has been named the new partner of the Chinese Basketball Association beginning with the '13-14 season. The deal was signed with Infront Sports & Media and runs through the '16-17 season. This marks Stanley's first major sports sponsorship in China. Stanley will be involved with all 306 games of the regular season, the All-Star game and the playoffs. The deal includes LED advertising, player appearances, image rights and logo usage. The company's brands will also be featured in all official CBA league communications and promotional materials (Stanley).
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