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SBD Global/November 6, 2013/Media

Eurosport's New York City Marathon Broadcast Obtains Low Ratings On Sunday

Pan-European broadcaster Eurosport "recorded low ratings for its broadcast of Sunday's New York City Marathon," according to Alexander Krei of DWDL. An average of 150,000 viewers tuned in starting at 3:30pm. The two-and-a-half-hour live broadcast obtained a 0.8% market share. In the target demographic 14-49, the marathon event had a 0.4% share. Ahead of the marathon broadcast, Eurosport showed the World Touring Car Championship race from Shanghai. The broadcast attracted 110,000 viewers at 8:23am. The number translated into a market share of 2.6% in the target demographic. An hour later, the WTCC event obtained a 1.3% share while 120,000 viewers tuned in (DWDL, 11/4).
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