Football League Agent Fees Fall By 18% Jenson Button Could Be Forced To Retire Sport1 To Launch U.S. Sports Show France Télévisions Calls For Lift On Ban FA Weighing Bid To Host Euro 2028 ManU's Roster EPL's Most Expensive Ever Betfred Launches First Brand Campaign Premiership Rugby Clubs Seeking $20M Bank Of Ireland, Leinster Extend Deal Setanta Partners With London Irish
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/November 6, 2013/Media
EPL Side Arsenal Becomes First U.K. Team To Reach 3 Million Twitter Followers
Published November 6, 2013
Arsenal has become the first sports team in the U.K. "to reach three million followers on Twitter," according to FC BUSINESS. Launched in '09, Arsenal's official account has become one of the club's primary communication channels "with its worldwide supporter base." Over the course of the past year, the Gunners have opened local language accounts in Spanish, Japanese, Bahasa (Indonesia) and Vietnamese, and a specific account for fans in the U.S. -- "all designed to build a closer level of engagement with its supporters in those regions." The club has gained 1 million followers in less than 12 months, "thanks to a range of innovative campaigns and promotions" (FC BUSINESS, 11/5). INSIDE WORLD FOOTBALL's Tom Parsons wrote although times have recently been tougher on the pitch for ManU, "there was good news for them this week in the fact they leapfrogged their arch rivals Manchester City on the Twitter followers table." This has only taken them three months to achieve and "their next task will ultimately be to chase Liverpool down." All three clubs "have made a lot of press recently about the success of their multiple twitter accounts in multiple languages" -- aimed generally at the Southeast Asian markets. Hull has "the least followers at this moment in time." The two biggest clubs globally on Twitter are Barcelona and Real Madrid with 10.438 million and 9.342 million followers, respectively (INSIDE WORLD FOOTBALL, 11/5).
|EPL Twitter Rankings|