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SBD Global/November 6, 2013/Marketing and Sponsorship
Mercedes-Benz Partners With Australian Masters For '13, '14 Tournaments
Published November 6, 2013
IMG announced Mercedes-Benz as a new senior partner and official vehicle of the Australian Masters for the '13 and '14 tournaments. The brand will also serve as the official vehicle for the 2013 ISPS HANDA World Cup of Golf, which will be staged the following week after the Australian Masters at The Royal Melbourne Golf Club. The partnership will see Mercedes-Benz vehicles act as the official tournament vehicles and also be showcased through various branding and engagement programs (IMG Australia).