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SBD Global/November 6, 2013/Marketing and Sponsorship

Ligue 1 Paris St. Germain Partners With McDonald's In Ile De France Region

Ligue 1 Paris St. Germain announced a new, two-year partnership with McDonald's in the Ile de France region. The partnership will see McDonald's receive more visibility in the Paris St. Germain media. One of the biggest operations will be undertaken before the end of the year in more than 200 restaurants in Ile-de-France -- or around 80% of the restaurants of the region -- with the creation of a special meal deal called the "Menu Paris Saint-Germain" (Paris St. Germain).
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