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SBD Global/November 5, 2013/Media
Sky Draws High Ratings With Bundesliga, F1 Broadcasts; BBL, Handball Score On Sport1
Published November 5, 2013
F1: Sky also attracted high numbers for its broadcast of Sunday's Abu Dhabi F1 Grand Prix. The race was watched by 520,000 viewers. The number translated into a market share of 2.9%. In the target demographic, Red Bull driver Sebastian Vettel's seventh consecutive victory obtained a 3.1% share. In addition, German free-to-air TV channel RTL attracted an average of 5.62 million viewers to its broadcast of the race. The grand prix obtained a market share of 31.3% and 24% in the target demographic.
BBL: German sports network Sport1 aired the Basketball Bundesliga (BBL) game between Alba Berlin and Telekom Baskets Bonn on Saturday evening and attracted an average of 140,000 viewers. The game, which started at 8pm, obtained a 0.5% market share. In the target demographic, Bonn's 60-59 victory had a 0.6% share. On Sunday, Sport1 showed the Handball Supercup game between Germany and Poland. The game, which started at 4:55pm, was watched by 460,000 viewers and had a 2.2% market share. In the target demographic, the handball match obtained a 1.5% share (QUOTENMETER, 11/4).