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SBD Global/November 5, 2013/Marketing and Sponsorship

Marketplace Roundup: Ford Becomes Latest Commercial Partner For Glasgow Games

Ford "has become the latest name to be announced as a commercial partner for the Glasgow Commonwealth Games." As part of the package, it will provide more than 1,100 vehicles for use during the Games (THE DRUM, 11/4). ... Germany-based financial institute Deutsche Kreditbank AG (DKB) has extended its title sponsorhip of horse jumping series DKB Riders Tour for another two years until '15. DKB has been a sponsor of equestrian sports since '07 and became the Riders Tour's title sponsor in '10 (DKB). ... Real Madrid will debut "its third uniform, which is orange," against Juventus in a Champions League match Tuesday. Unless UEFA "decides against the uniforms in a pregame meeting early Tuesday, Real Madrid will wear the new uniforms for the first time after they were presented on Sept. 12 and provoked divided opinions among Madrid supporters" (MARCA, 11/4).
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