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SBD Global/November 5, 2013/Marketing and Sponsorship

Unilever, ManU Announce Three-Year Regional Partnership In Southeast Asia

Unilever and ManU announced the signing of a three-year regional partnership in Southeast Asia. The new agreement will see Unilever become the club's official personal care and laundry partner in nine countries including Singapore, Malaysia, Indonesia, Vietnam, Philippines, Thailand, Cambodia, Laos and Myanmar. A number of Unilever's personal care and laundry products (such as Clear, Omo and Rexona -- among others) will now carry the ManU crest (ManU). Unilever Southeast Asia and Australasia President Peter ter Kulve said, "This is the first time Unilever has undertaken a partnership of this scale in the region, spanning nine rapidly developing markets" (MANCHESTER EVENING NEWS, 11/4).
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