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SBD Global/November 4, 2013/Marketing and Sponsorship

Bundesliga's Werder Bremen Extends Sponsorship Deal With Volkswagen Until '16

Werder Bremen has extended its sponsorship deal with Volkswagen until '16.
Bundesliga club Werder Bremen has signed an early extension with its top sponsor Volkswagen until '16, according to BILD. The car manufacturer will transfer about €1.5M ($2M) annually under the new terms, which is around €300,000 ($405,000) more than currently. Players and officials will also receive company cars. In return, Volkswagen will become the official naming-rights partner of the East Stand VIP area (BILD, 11/1).
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