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SBD Global/November 1, 2013/Marketing and Sponsorship

Marketplace Roundup: Huawei Becomes Official Mobile Partner Of AC Milan

Chinese telecom firm Huawei has become the official mobile partner of AC Milan. The sponsorship "was aimed at creating synergy" between the two brands and included the use of AC Milan's logo and player images for Huawei's communication and promotion activities (CHINA DAILY, 10/31). ... Bundesliga club Borussia Dortmund has released a new winter jersey. The team will wear the shirt for the first time during its home game against Stuttgart on Friday. The top part of the shirt features a graphic print of the packed stands at the home games. Every shirt is unique, as a different snapshot of the crowd is shown on each individual one (Borussia Dortmund). ... The Asian Golf Industry Federation announced the addition of John Deere to its membership (Asian Golf Industry Federation). ... The Telegraph Media Group "has extended its commercial partnership" with the Rugby Football Union to beyond the 2015 Rugby World Cup. The partnership extension "will see copies of the Telegraph available in corporate areas of the stadium on match day, as well as the TMG becoming an official digital news channel to England Rugby" (THE DRUM, 10/30).
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