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SBD Global/November 1, 2013/Marketing and Sponsorship

UAE Pro League Side Al Ain Agrees To Kit Sponsorship With Nike

UAE Pro League side Al Ain FC has announced a partnership with Nike "through its UAE distributor Sun and Sand Sports," according to Neil Churchill of GULF BUSINESS. Nike "will become the official kit supplier to the UAE side and provide all training equipment to the first team and all subsidiaries of the club." Through Sun and Sand Sports, Nike will assist the club with its '14 merchandising strategy "including the design of the flagship store at the new Hazza bin Zayed Stadium." The partnership "will begin at the opening of the stadium, where the new Nike kit will be available to fans" (GULF BUSINESS, 10/29).
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