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SBD Global/October 31, 2013/Marketing and Sponsorship

Ligue 1 Side Paris St. Germain Confirms Deal With Qatar Tourism Authority

Ligue 1 club Paris St. Germain has officially announced its sponsorship deal with the Qatar Tourism Authority, which "will net the Ligue 1 champions up to" €200M ($275.2M) a year, according to Ian Holyman of ESPN. Mooted last season, the agreement "was publicly confirmed on Tuesday making PSG the first club to be sponsored by a state." Income from the deal, which will reportedly be retroactively paid back to '12, "is said to increase incrementally year-on-year through to a reported maximum" of €200M come '16. The sum "will significantly help offset PSG's annual budget," which this year totals €430M ($592M). As part of the agreement, Laurent Blanc's squad "will be able to use Qatar's high-performance ASPIRE centre for this year's winter training camp," the third  straight year the club will have trained there during its winter break (ESPN, 10/30).
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