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SBD Global/October 31, 2013/Marketing and Sponsorship
Audi Extends Deal With German Ski Federation Until '17-18, Partners With Freeride World Tour
Published October 31, 2013
POWDER SNOW: In addition, Audi is expanding its commitment to int'l winter sports. With the beginning of the season in December, Audi will be a partner of the Freeride World Tour. The partnership has initially been agreed for two years. Audi has been giving its name to the Audi FIS Ski World Cup and the Audi FIS Ski Cross World Cup and is a partner of 15 alpine national teams and presenting sponsor of the alpine Ski World Championships. Through the Freeride World Tour commitment Audi is again setting its sights on a young target group. The '13-14 season will open in Revelstoke, Canada on Dec. 18. Five other events in Europe and the U.S. are scheduled until March. The finale will be held in Verbier, Switzerland on March 22 (Audi).