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SBD Global/October 30, 2013/Marketing and Sponsorship

Marketplace Roundup: HBL's SG Flensburg-Handewitt Signs Two New Sponsorship Deals

Handball Bundesliga (HBL) club SG Flensburg-Handewitt has signed a new partnership deal with fashion company Carl Gross. The fashion company will become the club's official outfitter and provide team, coaching staff and officials with classic outfits consisting of a dark-blue suit, white button-up shirt and blue tie. In addition, the club has signed a business partnership with Danish driving school and racetrack Padborg Park. The new partner will receive ad presence in club publications and on its website (SG Flensburg-Handewitt). ... HBL club Rhein-Neckar Löwen has extended its sponsorship deal with personnel service provider TimePartner. The company also has extended its sponsorship deal and its logo will be featured on the back and collar of the players' jerseys during the '13-14 season (Rhein-Neckar Löwen). ... IRWIN Tools has announced it will not be renewing its naming-rights sponsorship of the #4 Mercedes-Benz E63 AMG from Erebus Motorsport V8 beyond the 2013 V8 Supercar Championship Series and will be exiting the sport (IRWIN Tools). ... Super League rugby side Warrington Wolves and Emirates have announced a four-year agreement appointing Emirates as official airline and main sponsor for both the club and the team. The deal is one of the most high-profile partnerships within the sport of Rugby League as well as the biggest in the club's history. As part of the partnership, Emirates will benefit from significant branding on the home and away shirts as well as within the stadium and on the Warrington Wolves website (Warrington Wolves).
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