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SBD Global/October 30, 2013/Leagues and Governing Bodies

NBA Sacramento Kings Co-Owner Ranadive Wants To Promote Franchise In India

NBA Sacramento Kings Co-Owner Vivek Ranadive's strategy to turn around the fortunes of the "lacklustre" Kings is to "make it the darling of the masses in India," get a bigger fan base than the around 500,000 population of Sacramento, California and make the "dynamic" DeMarcus Cousins -- who signed in for $62M -- "mesmerize India with his power, surge and shooting prowess," according to Sujeet Rajan of the ECONOMIC TIMES. Sacramento Kings VP of Strategic Initiatives Kunal Merchant said that "the NBA itself was convinced by Ranadive's argument that India will be the biggest market for the game" outside of the U.S. and China. Merchant: "It may take time, maybe 20-30 years." The NBA is also "pinning its hopes on a 17-year-old 7-foot one inch teenager from Punjab, Satnam Singh Bhamara, to do to the sport in India, what Yao Ming did in China." A potential future NBA prospect, "Bhamara is at present on a scholarship at the IMG Academy in Bradenton, Florida." Ranadive's theory "has many takers." IMG Global Basketball & Strategic Initiatives Senior VP Bobby Sharma said, "There is massive opportunity in India" (ECONOMIC TIMES, 10/29).
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