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SBD Global/October 29, 2013/Media
RTL, Sky Draw High Ratings With Indian F1 Race; Bundesliga Sets Records On Sky, ARD
Published October 29, 2013
BUNDESLIGA: DWDL's Krei also reported Sky "set a new record with its broadcast of Saturday's Bundesliga games." A total of 1.52 million viewers tuned in to watch Sky's simulcast or one of its five individual game feeds on Saturday afternoon. The number equaled a market share of 12.5%. In the target demographic, the pay-TV operator recorded an "outstanding market share" of 16.5%. A "big draw was the derby between Borussia Dortmund and FC Schalke." The game, which started at 3:30pm, attracted 420,000 viewers and had a 5% share in the target demographic. In addition, German public broadcaster ARD set a new record with Bundesliga highlight show "Sportschau," which was watched by 5.76 million viewers (DWDL, 10/28).
SKI WORLD CUP: DWDL's Krei reported ARD "recorded low ratings with its broadcast of the FIS Alpine Ski World Cup season opening men's giant slalom race from Sölden, Austria on Sunday morning." A total of 790,000 viewers tuned in to watch the first run. The number translated into a market share of 7.4%. The second run, which aired around noon, was watched by 1.05 million viewers and had a 7% share. In the target demographic, the win of U.S. skier Ted Ligety obtained a 4.2% share (DWDL, 10/28).