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SBD Global/October 28, 2013/Marketing and Sponsorship

EPL Champion Manchester United Signs $485M Kit Sponsorship Deal With Nike

ManU has reportedly signed a huge £300M ($485M) "kit sponsorship deal with sportswear giants Nike," according to Sam Adams of the London MIRROR. The contract "would equal the Premier League record deal signed between Chelsea and adidas earlier this year." The deal "would potentially bolster the cash available" to Red Devils' Manager David Moyes "to rebuild his side." If sufficient funds "were made available to the manager he could go after the star names he tried and failed to sign in the summer" (MIRROR, 10/25).
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