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SBD Global/October 25, 2013/Marketing and Sponsorship

Juventus Announces A Six-Year, $192M Kit Deal With Adidas; Will Leave Nike In '15

Serie A side Juventus has announced a six-year kit deal with adidas worth €139.5 ($192M) beginning in the '15-16 season. The club will retain current kit sponsor Nike through the '14-15 season. Adidas will manage all of Juventus' licensing and merchandising activities for £6M ($8.2M) per year. The club may also benefit from additional royalties upon exceeding a threshold of sales (Juventus).
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