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SBD Global/October 25, 2013/Marketing and Sponsorship

Barcelona's Three-Year Partnership With Gatorade To Begin With Saturday's 'Clásico'

Barcelona will begin a new three-year, global partnership with Gatorade starting with the club's "El Clásico" match Saturday against Real Madrid. Under the partnership, Gatorade products and equipment will be available on the Camp Nou sidelines, in the locker room and at press conferences. Barcelona will also be granted access to the Gatorade Sports Science Institute's laboratory and testing facilities, which will provide sports nutrition support (Barcelona).
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