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SBD Global/October 25, 2013/Events and Attractions

NFL Dallas Cowboys To Take On Jacksonville Jaguars At London's Wembley Stadium In '14

Tony Romo and the Dallas Cowboys are slated to play at Wembley stadium in 2014.
NFL Commissioner Roger Goodell announced that the Cowboys, Dolphins and Lions will take part in the league’s ’14 Int'l Series. Next year’s series includes Cowboys-Jaguars, Lions-Falcons and Dolphins-Raiders. Dates for the games will be set at a later time (NFL). NFL UK Managing Dir Alistair Kirkwood said, "Having the Cowboys, known as 'America's team,' coming to the U.K. to face London's team, the Jaguars, is a great opportunity for us and an exciting development" (PA, 10/24). ESPN's Adam Schefter reported Cowboys Owner Jerry Jones has "wanted to play in London, and it's the most attractive game" on the Jaguars' schedule next year. After this season, in which the Jaguars are 0-7, the NFL wants to match them "with a marquee franchise such as the Cowboys" (ESPN, 10/23). In Ft. Worth, Mac Engel wrote the league has been “itching to put” the Cowboys in the Int'l Series because they “remain one of the most popular teams in the NFL.” However, most teams “don't want to give up a chance to host the Cowboys, and the guarantee of a big ticket draw” (STAR-TELEGRAM, 10/24). NFL Network’s Steve Wyche said, “I guess they are trying to make it competitive, but if you look at the opponents, these are national." NFL Net’s Jeff Garcia: “Three games next year, how many games the following year? When is the team just going to land in London and we have eight home games actually out there?" (“NFL AM,” NFL Network, 10/24). The BBC reported Jaguars and EPL Fulham Owner Shahid Khan said that "talk of an NFL franchise in London is hasty." He said, "Quite frankly it's very premature. There is, in all candour, a novelty aspect to it" (BBC, 10/24).

DIFFERENT TASTE: BLOOMBERG's Ira Boudway interviewed Coventry University Professor of Sports Business and Strategy Simon Chadwick about the NFL's push into the U.K. market. Chadwick said Brits are "looking to do things that are very different [than] what normal people would do" and the NFL so far "has been part of that experience economy." On why the Brits do not "embrace" the NFL, Chadwick said, "Their strategy seems to be top down. You showcase an elite professional game in the hope that you infuse and engage. You tend to find in sport that you build from the grass roots upwards." Chadwick added, "If you look at the NBA in China, for example, they have their elite professional showcase events with their stars and their icons, but at the same time they are investing in grass roots. The NFL has gone in at the top end. It’s lots of noise and lots of glamor. It’s big, and it’s brash. But that only entertains. It doesn’t engage people on a long-term sustainable basis" (BLOOMBERG, 10/24).

DAILYMOTION DEAL: DIGITAL TV EUROPE reported the NFL has "struck a deal" with video sharing site Dailymotion to bring the NFL to users in France, Belgium and Switzerland. Dailymotion "will provide game highlights, variety content, and streaming of select live matches" for the '13-14 season. The first live stream "is scheduled for this Sunday on the NFL dedicated channel on Dailymotion" (DIGITAL TV EUROPE, 10/24).
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