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SBD Global/October 25, 2013/Events and Attractions
NFL Dallas Cowboys To Take On Jacksonville Jaguars At London's Wembley Stadium In '14
Published October 25, 2013
DIFFERENT TASTE: BLOOMBERG's Ira Boudway interviewed Coventry University Professor of Sports Business and Strategy Simon Chadwick about the NFL's push into the U.K. market. Chadwick said Brits are "looking to do things that are very different [than] what normal people would do" and the NFL so far "has been part of that experience economy." On why the Brits do not "embrace" the NFL, Chadwick said, "Their strategy seems to be top down. You showcase an elite professional game in the hope that you infuse and engage. You tend to find in sport that you build from the grass roots upwards." Chadwick added, "If you look at the NBA in China, for example, they have their elite professional showcase events with their stars and their icons, but at the same time they are investing in grass roots. The NFL has gone in at the top end. It’s lots of noise and lots of glamor. It’s big, and it’s brash. But that only entertains. It doesn’t engage people on a long-term sustainable basis" (BLOOMBERG, 10/24).
DAILYMOTION DEAL: DIGITAL TV EUROPE reported the NFL has "struck a deal" with video sharing site Dailymotion to bring the NFL to users in France, Belgium and Switzerland. Dailymotion "will provide game highlights, variety content, and streaming of select live matches" for the '13-14 season. The first live stream "is scheduled for this Sunday on the NFL dedicated channel on Dailymotion" (DIGITAL TV EUROPE, 10/24).