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SBD Global/October 24, 2013/Marketing and Sponsorship

Marketplace Roundup: FC Augsburg Extends Sponsorship Deal With VR-Bank Until '16

Bundesliga club FC Augsburg has extended its sponsorship deal with financial institute VR-Bank Handels- und Gewerbebank. The bank will continue to be an exclusive partner of the club until '16. The deal was brokered by sports marketing agency SPORTFIVE (FC Augsburg). ... FC Barcelona's four professional teams on Wednesday presented their sponsorship agreement with logistics company Serveto. The agreement covers the current season and has an option to be extended for a second. In "agreement with the wishes of Serveto executives, the economic figures were not revealed" (SPORT, 10/23). ... The Lawn Tennis Association announced a four-year extension to its partnership with tennis equipment brand Babolat. As the official equipment supplier, Babolat will provide technical, product and stringing support across the organization, including via the Babolab at the National Tennis Centre in Roehampton. The new agreement will run through '17 (LTA). ... Greek Superleague champion Olympiacos "has signed a two-year partnership with Unicef under which the global children’s charity will receive branding rights for the club’s shirt." The goal of the partnership "is to raise funds and awareness, both in Greece and globally, for Unicef’s '100% Campaign' to immunise children not currently reached by vaccination programmes" (SOCCEREX, 10/23). ... Musafir.com, an online travel portal in which cricketer Sachin Tendulkar holds 7.5% stake, "will invest" Rs 100 crore ($16M) in its Indian business over the next few years. About 60% of the investment "will be towards marketing, promotions and branding and the rest on operations." The portal "will focus on business and launch applications and tools enabling customers to plan and customise their travel" (Indian BUSINESS STANDARD, 10/23).
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