Marketing and Sponsorship

Rugby League World Cup 2013 Signs Two New Sponsorship Deals With EZE Group, Hertz

10.24.2013

Rugby League World Cup 2013 has signed a sponsorship deal with leisure, entertainment and lifestyle providers EZE Group. EZE will appear on pitch-side perimeter boards on match days. The agreement also includes extensive hospitality rights (RLWC 2013). Car rental brand Hertz revealed that Hertz UK is supplying 16 uniquely liveried vans and 20 people carriers to Rugby League World Cup 2013 as its official vehicle hire supplier. Hertz is providing each participating nation with its own specially designed van sporting designs that represent the nations' identities. The Hertz brand will also be profiled during the matches with large perimeter boards and match day program advertisements (Hertz).

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