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SBD Global/October 24, 2013/International Football

Canada To Invest $351M In Hopes Of Hosting 'Best Ever' Women's World Cup In 2015

Canadian FA President Victor Montagliani "has pledged to put on the best ever women's World Cup in 2015" which, he said, will be a "game changer" for the sport in his country, according to Nicholson & Cayman of INSIDE WORLD FOOTBALL. Montagliani said, "It has been said the future of football is women. In CONCACAF that future is now." Montagliani wants the '15 event "to break previous records of 1.5 million tickets sales and 400 million TV viewers." Canada has invested $309M in infrastructure, with two new stadia and the upgrading of four others. A further $42M "has been contributed towards the expenses of the event which will take place in six cities covering five time zones." The economic impact of hosting the event is expected to be about $235M in revenue for the country and the creation of 1,200 full-time jobs. Montagliani said, "This event is a game changer for the sport. It will engage the nation and build soccer in Canada. It will create consumers of the game and establish a new era" (INSIDE WORLD FOOTBALL, 10/23).
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