Sky Launches 'Now TV' In Ireland Jockey Club Posts Record Turnover, Profit ECB Approves City-Based T20 Tournament Sky Sports To Have EPL Finale To Itself Lions Tour Will Be Cut, Premiership Says Land Rover, Glasgow Warriors Sign Deal Durham CCC Renews With Port Of Tyne Former Rangers Owner Addresses Sale Spanish Judge Eyeing El Mundo Report Says SFA Leaving Kids At Risk
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
May 31 - Jun 1
SBD Global/October 23, 2013/Media
BSkyB Joins Forces With Twitter To Share UEFA Champions League Video Highlights
Published October 23, 2013
BSkyB has teamed up with Twitter to share video highlights from UEFA Champions League football games in real time, "a big step forward for Twitter's TV strategy ahead of an initial public offering" that could value it at $15B, according to Robert Cookson of the FINANCIAL TIMES. Sky's plan "to share some of its most valuable sports clips free of charge with social media users is a coup for Twitter," which is trying to capture mainstream advertising budgets by siphoning off a larger share of the $205B spent on TV ads across the globe annually. Starting on Tuesday with three Champions League games including Barcelona against Milan, the Sky Sports Twitter account "will share highlights including instant replays of the best goals and post-match interviews." The aim of the project, which comes as Twitter is expected soon to embark on its investor roadshow, "is to promote Sky’s sports channels and its internet service Now TV." Sky "is paying Twitter an undisclosed sum to promote its tweets to people across the social media service" in the U.K. (FT, 10/22).