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SBD Global/October 23, 2013/Franchises

Bayern Munich CEO Karl-Heinz Rummenigge Says Club Plans On Opening Offices Abroad

Bundesliga club Bayern Munich is looking to increase its global presence by opening two new offices outside of Europe, according to Ingo Rentz of HORIZONT. Bayern CEO Karl-Heinz Rummenigge said, "We plan on opening two offices abroad. One in China and one in New York. From there, we want to increase the international popularity of the FC Bayern brand and grow our merchandise and sponsorship income" (HORIZONT, 10/21).
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